LOUISVILLE, Ky. (Feb. 26, 2004) - Churchill Downs, the home of the famed Kentucky Derby, and Pepsi, the official soft drink of Churchill Downs, have joined forces in a promotion that will place millions of Pepsi cans that bear the 2004 Kentucky Derby Logo on the shelves of retailers in three states and launch an online contest that offers a grand prize of four tickets to this year's 130th renewal of the "Run for the Roses."

PepsiAmericas will distribute approximately 20 million Pepsi cans carrying the Derby logo and information on the "Joy of Derby" online contest to retailers in markets in Kentucky, Indiana and Illinois. The first of the Derby 130 Pepsi cans arrived at retail outlets this week and are being promoted through in-store displays and radio advertising.

Entries are already being accepted for the online contest, which offers a grand prize of four tickets to the 2004 Kentucky Derby on Saturday, May 1. The tickets will go to one lucky entrant whose name is randomly drawn from the entrants who register online at Churchill Downs and PepsiAmerica's "Joy of Derby" Web site. Derby fans may register for the tickets by supplying all requested information in an online entry form that is available at www.joyofderby.com. Entries must be submitted by 5:00 p.m. (EDT) on April 15, 2004 and are limited to one per person, per e-mail address. No purchase is required to enter the contest.

"PepsiAmericas is a proud partner of Churchill Downs and the other track properties of Churchill Downs Incorporated. We are pleased to, again, link our Pepsi brand with the Kentucky Derby; one of America's greatest sports events and one of our region's most valued treasures," said Russell Watters, director of Marketing and Retail Sales for PepsiAmericas of Kentuckiana. "Millions of Pepsi cans distributed to retailers in Kentuckiana and several Illinois counties in the coming weeks will proudly wear the logo of this year's renewal of America's greatest race and we are enthusiastic about PepsiAmericas' role in continuing the great tradition of the Kentucky Derby."

"PepsiAmericas has long been a valued corporate partner of Churchill Downs and the Kentucky Derby and we appreciate the energy and enthusiasm displayed by the company in the creation of the special Pepsi Kentucky Derby 130 cans," said Tyrone Tubbs, vice president of Sales for Churchill Downs. "The best corporate partnerships provide value to both parties and the link between PepsiAmericas and Churchill Downs is an example of the best of those relationships. The Kentucky Derby and Pepsi are both strong and instantly identifiable brands and each brings great tradition and a loyal customer base to a partnership that is as natural as it is effective."

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