FIRSTDIBZ™ Launches “Pick The 2008 Kentucky Derby Winner” Marketplace

FirstDIBZ™ (www.firstdibz.com) has partnered with Churchill Downs Incorporated to launch the first-ever horse racing forward marketplace, guaranteeing third-floor clubhouse access to Kentucky Derby 135 in May 2009 for those who pick the winning horse in 2008.

The unique FirstDIBZ platform allows users to purchase tradable reservations known as ‘DIBZ™’ for a particular horse, and if that horse wins the Kentucky Derby, they will be guaranteed face value tickets to the third-floor clubhouse for next year’s event. There are a limited amount of reserved clubhouse seats available.

“FirstDIBZ provides horse racing fans with the ultimate challenge, the opportunity to guarantee themselves premium seating at the first leg of the 2009 Triple Crown by picking the winning horse in the 2008 Kentucky Derby,” said Mike Mossholder, vice president of sales for Churchill Downs. “We are excited about the opportunities the FirstDIBZ marketplace creates for Thoroughbred racing, including the opportunity to provide disabled jockeys with financial support.”

Proceeds from the Pick the '08 Kentucky Derby Winner marketplace will benefit the Permanently Disabled Jockeys Fund, a special division of the National Thoroughbred Racing Association’s nonprofit 501 (c) (3) subsidiary NTRA Charities, to aid the nation's permanently disabled jockeys with their health care and daily living expenses.

DIBZ™ start as low as $50 for each Kentucky Derby contender, such as Big Brown and Colonel John. Once the initial offerings of DIBZ are purchased, users have the option of holding on to them or trading them in the open marketplace. The marketplace will close at post time for the 134th running of the Kentucky Derby Presented by Yum! Brands on May 3, 2008.

“The Pick the '08 Kentucky Derby Winner is the latest example that demonstrates our flexibility to create innovative marketplaces that meet consumer demand,” said Rick Harmon, Founder, Chairman and Chief Executive Officer of FirstDIBZ. “We are dedicated to continuing to expand our product offering, providing advanced access to the most popular events, technologies and products.”

For more information on FirstDIBZ, log onto www.firstdibz.com.

About FirstDIBZ
FirstDIBZ (www.firstdibz.com) is dedicated to providing consumers with advanced access to the most highly anticipated goods and services including live events, travel accommodations, publishing, consumer electronics, and other forms of content. Through the purchase of "DIBZ" consumers can guarantee themselves the right to first delivery of the items they most covet. "DIBZ" can be bought, sold and traded in real-time 24/7 on the www.firstdibz.com marketplace.  FirstDIBZ pioneered the Pre-Primary or Forward Market to give consumers the opportunity to guarantee themselves access to those highly anticipated goods and services. The company is based in Chicago.