Sponsorship Opportunities

Partnership Philosophy

Churchill Downs has a limited number of elite marketing partners, allowing for maximum share of voice. Each relationship is customized to meet the specific needs, goals and objectives of our partner, and produce measureable results, by leveraging the powerful 136-year history of Churchill Downs, the Kentucky Derby and Kentucky Oaks.

Partnership Development & Activation Group

Churchill Downs offers strategic consultative media and marketing services to help brands solve marketing challenges. We provide you:

  • Education on evolving trends, interests, opinion and attitudes within the national reach of Churchill Downs and the Kentucky Derby
  • Access to your target consumer and creation of unique opportunities to influence them 
  • Strategic thinking that will meet your goals and objectives through relevant tactics 
  • Measurable R.O.I.

Partnership Objectives

  • Create a unique, custom approach to sports and entertainment marketing that puts your brand in front of our Kentucky Derby consumers at exactly the right place and time.
  • Develop an activation strategy that clearly differentiates your company from its competition.
  •  Create positive experiences for your target consumers that ultimately drive sales and build customer relationship.

Partnership Opportunities

A broad variety of partnership opportunities exist, and may be customized to best meet your company’s specific marketing needs and objectives. Some ideas include:

  • Race sponsorship on Kentucky Derby or Kentucky Oaks Day
  • Presenting sponsor on Kentucky Derby or Kentucky Oaks
  • Consumer sweepstakes/promotion 
  • VIP hospitality area naming rights
  • Interactive consumer display 
  • VIP entertainment options

Contact Info

Kristin Warfield 
Sr. Director, Partnerships and Activation

Brian Hagerman
Manager, Partnership Development

Andrew Lukanich
Manager, Partnership Development