Racing News

Churchill Downs Announces Three New Partnerships for Kentucky Derby 138

Alliances with Moët & Chandon, BLUE04 and SandRidge Energy, Inc. Focus on Fans, Celebrity Attendees and Kentucky Derby Winners

| Brisnet Editorial | 02/15/2012 #

Churchill Downs Racetrack today announced three new partners for the upcoming $2 million-guaranteed Kentucky Derby Presented by Yum! Brands, the historic track’s signature race and one of the country’s major sports and entertainment events.

Under the new partnership agreements, Moët & Chandon Champagne, one of the world’s most iconic brands, will introduce the all new “Moët & Chandon Toast to the Kentucky Derby” which will take place during the festivities preceding the running of the race. Moët, the author of iconic celebratory traditions such as champagne sabering, the champagne pyramid and the champagne spray, will continue the celebratory tradition at Churchill Downs with a toast as fans raise their glasses to the Kentucky Derby.

BLUE04, the first and completely natural oxygenated enhanced water, will infuse a creative theme into the Kentucky Derby “Blue Room” (formerly known as the “Green Room”), where celebrities will refresh themselves after walking the Red Carpet.

SandRidge Energy is the presenting sponsor of the celebratory “Kentucky Derby Winner’s Party” immediately following the race. This invitation only event is the finale of the historic race day as the winning owner, trainer, jockey and government officials gather to toast another successful running of the Kentucky Derby.

“Churchill Downs is very pleased to welcome these brands into our stable of fine sponsors,” said Kevin Flanery, president of Churchill Downs Racetrack. “Our partnerships make it possible for us to continue to extend and refine the many exciting events that surround the Kentucky Derby, a great American tradition and a springtime weekend-long sports party known and loved around the world.”

The Kentucky Derby Presented by Yum! Brands, scheduled for Saturday, May 5, is a 1 ¼-mile classic for 3-year old Thoroughbreds and the first leg of the prestigious and popular Triple Crown series. A record 164,858 fans attended the Derby last year and an additional 14.5 million viewed it on NBC Sports.

“Moët & Chandon is pleased to be entering its inaugural year as partner of the Kentucky Derby,” said Ludovic du Plessis, vice president of Moët & Chandon USA. “It is with great pride that we look forward to starting a new tradition with the ‘Moët & Chandon Toast to the Kentucky Derby.’”

“We are honored to be a part of the 138th Kentucky Derby and see this as a great opportunity to build the BLUE04 brand,” said Dave Hardat, Managing Partner, BLUE04. “Hydration is critical to peak athletic performance and what better place to showcase the benefits of hydrating with BLUE04 than the greatest two minutes in sports.”

“SandRidge Energy is proud to partner with a storied American tradition like the Kentucky Derby,” said Greg Dewey, vice president of Communications. “The Derby has long stood as a symbol of hard work, determination and performance, all things that we hold dear at SandRidge.”

Terms of the agreements were not released.

For racing information, including top contenders, prep races and event history, as well as entertainment and lifestyle sections, fans can visit KentuckyDerby.com.

For sponsorship information, contact Kristin Warfield, vice president, Partnership Development & Activation, Churchill Downs, 502-636-4437 or Kristin.Warfield@KyDerby.com.

About Churchill Downs

Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 138th running of the Kentucky Derby on May 5, 2012, and its Spring Meet is scheduled for April 28-July 1. The track has hosted the Breeders’ Cup World Championships a record eight times. Information about Churchill Downs can be found on the Internet at ChurchillDowns.com.

About Moët & Chandon

For over a century, Moët & Chandon has embodied victory in a bottle. From the christening of new racing vessels with a shower of Moët & Chandon before it first sets sail, to celebrating winning moments, Moët & Chandon have gone hand-in-hand with the pomp and circumstance of premier sporting events.  Celebrations and champagne have always been the perfect pairing - the first champagne spray, was conceived at the Le Mans auto race in 1966, when winning driver Jo Siffert shook a bottle of champagne and inadvertently sprayed the crowd. Subsequently, drinking directly from a bottle of champagne after a win became customary. Moët has continued to support luxury sporting events including the Louis Vuitton Cup, the America’s Cup, and the French Open. Renowned for achievements, firsts and a pioneering spirit, the House celebrates life’s most triumphant moments with elegance and extraversion. From Napoleon’s conquests and iconic royal weddings to the Oscars and Golden Globes of Hollywood and the red carpets of international film festivals, Moët & Chandon is the champagne of choice.

About BLUEO4

BLUEO4 has taken hydration and functional beverages to a new pinnacle by introducing the first and completely natural oxygenated enhanced water.  Infused with its proprietary O4® Stabilized Oxygen, BLUEO4 may just provide more bioavailable oxygen to make the difference between success and failure, first place or second place, that extra goal or exhaustion. It has a four year shelf life and bioavailable oxygen levels hundreds of times more than tap or standard bottled waters. BLUE O4 is also eco-conscious. The BLUEO4 rPet bottle is among the first in the U.S. to be made from recycled PET plastic, reducing the world’s carbon emissions. BLUE O4 helps explode the body’s energy levels, improve concentration, calm the nervous system and help to remove toxins. BLUEO4 - Next Generation of Natural Energy. For further information visit WWW.BLUEO4.COM or follow @BLUEO4 on twitter.  The makers of BLUEO4 are pleased to announce its new oxygen supplement for horses ; EQUINEO4: taken from the same principles as BLUEO4, race horses expend a lot of oxygen/energy while competing and training, EQUINEO4 increases energy, endurance and aids in a horses recovery time. EQUINEO4 – Next Generation of Natural Energy. For further information visit the soon to be launched WWW.EQUINEO4.COM or follow @EQUINEO4 on twitter.

About SandRidge Energy, Inc.

SandRidge Energy, Inc. is an oil and natural gas company headquartered in Oklahoma City, Oklahoma, with its principal focus on exploration and production. SandRidge and its subsidiaries also own and operate gas gathering and processing facilities and CO2 treating and transportation facilities and conduct marketing and tertiary oil recovery operations. In addition, Lariat Services, Inc., a wholly-owned subsidiary of SandRidge, owns and operates a drilling rig and related oil field services business.  SandRidge focuses its exploration and production activities in the Mid-Continent, Permian Basin, Gulf of Mexico, West Texas Overthrust, and Gulf Coast. For more information, please visit SandRidge's website at www.sandridgeenergy.com.

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