If you had the chance to make a $100,000 wager on one horse to win the 136th Kentucky Derby Presented by Yum! Brands, who would you pick? That’s the lucky dilemma facing Glen Fullerton of the Houston, Texas, area, as the winner of the first-ever “Call the Close” $100,000 Kentucky Derby DreamBet Sweepstakes sponsored by Churchill Downs Incorporated and presented in partnership with the financial news network CNBC.
Individuals had the chance to enter the “Call the Close” $100,000 Kentucky Derby DreamBet sweepstakes by guessing the daily close of the Dow Jones Industrial Average and entering that information at www.cnbc.com. Each guess was an entry into the sweepstakes that concluded on April 21.
Fullerton’s name was drawn from more than 67,000 entries. He won a VIP trip to Kentucky Derby 136, including the opportunity for a free $100,000 “win” wager on one horse in the Kentucky Derby race.
Fullerton was ecstatic when told he was coming to Kentucky with the chance to make a life-changing wager on America’s premier horse race.
“This VIP trip to the Kentucky Derby is a once-in-a-lifetime opportunity for me,” Fullerton said. “Everybody keeps asking me who I’m going to bet on, long-shot or favorite. I’m just thrilled to be heading to Louisville where my mom lives, and while I haven’t made up my mind yet about which horse to bet the $100,000 on, I’m sure I’ll get lots of advice.”
The “Call the Close” $100,000 Kentucky Derby DreamBet promotion was the featured wagering promotion within Churchill Downs Incorporated’s and NBC Universal’s “Road to the Kentucky Derby” television series. The three-part series provided live coverage of six important Kentucky Derby prep races where the equine winners earned a coveted spot in the Derby’s 20-horse starting gate. During each telecast, a DreamBet winner selected at the broadcast host site and was given the chance for a free $10,000 “win” wager on the featured Derby prep race of the telecast.
“Churchill Downs Incorporated wanted to reach out to new viewers through the ‘Road to the Kentucky Derby’ television series, and as part of that outreach, we developed a new, easy-to-follow wagering promotion that was built into each show and that also extended to the national television audience through CNBC’s $100,000 ‘Call the Close’ DreamBet promotion,” said Tom Jenkins, vice president of corporate marketing for Churchill Downs Incorporated. “Wagering on horses can be intimidating for newcomers to the sport, but the DreamBet concept is very simple and has the potential to offer the sweepstakes winner an enormous payout if he chooses correctly on the ‘Run for the Roses’.”
Based on final odds for Kentucky Derby 135 on May 2, 2009, a $100,000 DreamBet placed on 2009 winner Mine That Bird would have returned more than $5 million.
A national television audience will watch Fullerton make his selection and have his $100,000 DreamBet placed on one horse to win in the Derby during NBC Sports’ live coverage of Kentucky Derby 136 on Saturday, May 1, from 4-7 p.m. (EDT).