Pirate's Booty, leader and manufacturer of all-natural snacks, is pleased to announce its sponsorship of Kentucky Derby (G1) contenders UNCLE MO (Indian Charlie) and STAY THIRSTY (Bernardini).
As part of the partnership, the Pirate's Booty logo will be displayed on jockeys John Velazquez (Uncle Mo) and Ramon Dominguez (Stay Thirsty) during the running of the 137th Kentucky Derby. The Derby takes place at Churchill Downs on Saturday and will be televised live on NBC.
Mike Repole, owner of two-year-old champion Uncle Mo and Gotham S. (G3) winner Stay Thirsty, who are both trained by Todd Pletcher, has always dreamed of having a horse in the Kentucky Derby and now he has two in the 20 horse field in "The Run for the Roses."
Repole joined forces with all-natural snack company Pirate's Booty as chairman of the board and largest individual shareholder in 2008. Since partnering with Pirate's Booty, sales have skyrocketed from $50 million to $100 million in two years with the five-year goal of $500 million.
Pirate's Booty is a baked, all-natural snack made from puffed rice and corn that is also trans-fat and gluten free with only 130 calories for a 1 oz. serving.
"Uncle Mo and Stay Thirsty were my Derby exacta, but now with Pirate's Booty onboard as the sponsor for both horses, we now have the perfect trifecta, as all three are winners in their own right," Repole stated.
"We, at Pirate's Booty, are excited for millions of viewers to experience the Pirate's Booty brand in such a high-profile and fun way on two outstanding horses," said Eric Berniker, Pirate's Booty's vice president of marketing. "The Kentucky Derby epitomizes the fun traditions that we all love to celebrate and this year we're hoping to start a new one -- Mint Juleps, Kentucky Hot Browns and Pirate's Booty!"