Wearing a hat to the Kentucky Derby is believed to bear good luck! The long-established fashion was started by the women, however, over the last few years, many men have taken part in the tradition as well. Wearing a hat is much like getting into costume, you might be pleasantly surprised to see what type of character you become. From the fantastic to the sublime, there are no rules or limits. Those who think their styles out-do the rest can enter the Longines Fashion Contest.